The version of League of Legends that esports fans experienced in LEC Winter 2024 has truly taken the gaming world by storm. Record numbers were reported in viewership, about +59% peak, + 37% average compared to week 1 of LEC Winter 2023, effectively smashing previous figures and sparking enthusiastic discussions amongst users.
Summary
- Elevated fanaticism fueled by strong team performances.
- User engagements techniques via Twitter drama paid off patently.
- Not all about sponsorships and big VC, grassroots play a key role.
- The new season’s enrichments – new map and more – sparked intrigue and novelty.
The Fans’ Take
The records, while surprising to some, seemed unsurprising to others, stating that Spanish esports personality, Ibai, had more viewers than the LCS finals. New season enhancements, such as a new map, did captivate many, as one viewer commented.
Social Media Influence
Many opined, social media drama, more specifically, those on Twitter, played a massive part in steering this upsurge. A heated France vs Spain dispute on Twitter became the talk of the community, further driving engagement. As one user duly noted.
The Warnings
While the records and reactions were overwhelming, a word of caution was also sounded among the fans like one concerned watcher projected a cliff-drop in viewership with KC speed run 0-9 and sideline till spring.
The Future
This incredible record-breaking LEC Winter 2024 event could play a significant role in Riot’s future decisions. The popularity upsurge might make Riot appreciate the importance of a grassroots organization over sponsorship and showcasing.
The Finales
Despite the predictions of a viewership fall, the LEC Winter 2024 set a precedent for what a captivating League of Legends season can achieve. A combination of game updates, fan engagement strategies, and community elements have indeed created the perfect storm for record-breaking viewership.
